Storing Surveillance

June 16, 2015 By Leave a Comment

Surveillance playSAN-Dennis van Zuijlekoms a vital role in any comprehensive security system.  It helps authorities catch criminals and provides helpful insight into your business operations by collecting and analyzing data on a daily basis.  Where and how is all of this visual and analytical data being “collected?”  That is the ever pressing question for system integrators and end-users alike.  Storing surveillance data can be as important to the efficiency of your security system as having the surveillance equipment itself.  We are catapulting ourselves into the future with the constant evolution of technology in all aspects of life including security system components, and surveillance storage solutions are no exception, but not all are created equal.

At Perfect Connections, Inc. our licensed integrators are dedicated to providing comprehensive security system solutions that protect people and property.  We have been installing security systems at business facilities throughout northern and central New Jersey for the past 23 years.  Our team designs system solutions that meet the needs specific to your organization.  Surveillance storage is a security system component that will vary project to project and should be treated with an individualized approach.

In the not so distant past, video recordings weren’t as advanced as they are today in terms of image resolution, clarity, and noise distortion.  Recordings would often be deemed unusable due to their lack of clarity and they would typically be discarded freeing up storage space for new recordings.  Today, with the advent of IP cameras (internet protocol) and more advanced camera technology the recordings have become critical data sources that are considered valuable.  This means more and more end-users are interested in keeping recorded data for longer periods of time.  The obvious consequence is the need for more storage space.

There are many factors that affect what kind of surveillance storage solutions can and should be implemented at a facility.  The size of the project, existing infrastructure, and client budget are all critical determinants as to what type of storage should be implemented.  The camera type, camera quantity, compression standards, frame rates, motion detection, desired length of storage, and overall estimate of desired resolution all should be taken into account as well.

When it comes to storing surveillance data it is paramount that the integrity of the footage is not lost.  Traditionally surveillance footage would be stored on a DVR (digital video recorder), but it’s limitations within a networked system make it less than ideal.  With so much of the surveillance world developing around IP and network solutions it’s only natural that network storage solutions should arise.  NAS (network attached storage), SAN (storage area network), and DAS (direct attached storage) are all potential methods for storing surveillance data.  All have different installation requirements.  Some may call for extensive cabling and a large closet to store servers, but it all depends on the size and type of project.  According to Justin Schorn, vice president of product management for Aimetis, “The critical decision is choosing between a storage area networks (SAN) and network attached storage (NAS).”

The different storage devices vary in how they present information to the user and how data is accessed.  The NAS devices present data in a “file system” same with DAS, whereas SAN is presented in what is referred to as “block storage.”  DAS and NAS either attach directly to an existing network or the NVR (network video recorder).  SAN is essentially an extension of a DAS, but provides a higher storage capacity.

DAS is typically implemented in situations when expansion is not an option, the system performance requisites are static, and shared access is not necessary.  The reason being is DAS devices are limited to singular DVR or NVR applications.  SAN solutions are typically used in larger camera applications that may later require scalable options.  According to Lee Caswell, founder and chief marketing officer at Pivot3, “Many archivers can share the storage and the SAN platform introduces more reliability over NVR/DVR systems because there is no single point of failure.”  Common applications for SAN storage include airports, casinos, and prisons.

NAS devices are typically used in smaller surveillance applications as its performance isn’t as robust as SAN.  One of the advantages to NAS solutions is data can be easily accessed by anyone on the same protected network.  Lee says, “The advantage of the file system on the NAS platform is that it is easier to support a hybrid storage case as some storage occurs locally on self-contained NVRs/DVRs and extended storage is sent to a specific file on the NAS.”

Keeping high quality recorded data for longer periods of time can help local authorities with investigations and it can provide insight into your business that you otherwise wouldn’t observe.  While storing recorded footage from your surveillance system is critical to your overall security, it’s important to remember that the type of storage necessary will vary depending on the project parameters.  It is imperative to work with a licensed security system integrator to help evaluate security risks, the quantity of cameras needed, and how a surveillance storage system can be implemented to meet your requirements.  At Perfect Connections, Inc. we are committed to providing security systems that suit your specific needs.  We have been designing and installing comprehensive security systems at businesses throughout northern and central New Jersey since 1992.

If you live or run a business in Central or Northern New Jersey and would like information on any of the topics discussed above, please call 800-369-3962 or simply CLICK HERE.

Image Credit: Image by Dennis van Zuijlekom-Flickr-Creative Commons

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NFC Technology-How Mobile Are We?

June 4, 2015 By Leave a Comment

Access-ErvinWe use our smartphones and other mobile devices for many functions in our daily lives.  It’s almost impossible to go through an entire day without seeing someone tapping, scrolling, or swiping through their phone, never mind using your own phone.  We’ve created a mobile environment where convenience lies in the palm of our hands.

Technological progression has taken us so far in a short amount of time; we can pay our bills on our phones, we can chat with someone a world away, we can make everyday purchases, and now they can be used as an extension of our security systems.  In particular as a means of access control and authentication in commercial applications using near field communication (NFC).  According to Jeremy Earles, Readers and Credentials Portfolio Manager for Allegion, NFC technology, “provides simplified transactions, data exchange and wireless connections between two devices that are in close proximity to each other…”  This is essentially the same technology you may have seen advertised by Samsung where two phones can be tapped together to share information, see HERE.

At Perfect Connections, Inc. our team of licensed professionals provide comprehensive security system solutions to businesses throughout northern and central New Jersey.  We have been helping a wide range of businesses secure their facilities for over 20 years.  As with any technology, progression in the realm of security components shows no signs of slowing.  At Perfect Connections we realize it is our responsibility to stay on top of these changes and provide our clients with solutions that are current but practical as well.

NFC technology is an exciting new venture in access control applications.  However, it has yet to become as ubiquitous as traditional access controls like key fobs, swipe cards, and proximity readers.  One of the many reasons being NFC technology has yet to become an innate feature in the spectrum of devices in circulation today.

In theory NFC access control would work by allowing your employees and authorized users to utilize their mobile device, likely their cellphone, as their access credential.  The user’s phone would have an embedded NFC chip that would wirelessly receive an authorized credential from an administrative control.  This process can be similar to how you would download an app or retrieve information stored in a cloud service; or it could be easily managed by plugging the phone into an administrative device via a USB cord.  Once the phone has the proper credential it can be used in the same fashion as a fob or proximity card, simply tap the phone or be within range of a reader that will grant or deny access.  Imagine the convenience!

With 5.9 billion, or 87% of the world’s population, being mobile subscribers it’s no wonder NFC technology is creating buzz among end users and security integrators alike.  Of those mobile subscribers 91% keep their phone within and arm’s length throughout the day and night.  It only makes sense that phones would become part of integrated security protocols.  With younger generations the desire for new and streamlined processes is endless, especially for those now entering the workforce.  They don’t want to be bothered with having to search through their pockets or purses for badges or fobs when their phone like an extension of their hand.  While NFC technology may not be the universal method for access control yet, the case for it exists today.

One of the many benefits NFC technology offers is no longer having to print or buy new ID badges which can be costly and time consuming.  It also allows you to change credentials on and as needed basis.  This would be helpful if you have a contract or temp worker who needs provisional access.  You would simply send or upload a temporary credential to their phone and when their job is done you can delete access from the administrative network.

According to Ron Oetjen, president of Intelligent Access Systems (IAS), NFC technology saves money by not having to replace lost or stolen card credentials.  Oetjen argues that security may be even better when using smartphones than cards or fobs considering how obsessively people guard them, and the fact that in order to use it as a credential the phone first has to be unlocked using a PIN or biometric identification.  So many companies already employ a BYOD (bring your own device) policy at work that the transition would be easy for the user.  If a phone is lost or stolen it can be remotely tracked, disabled, and/or wiped preventing an unauthorized user from gaining access.

Like any other developing technology, NFC is not perfect and consumer perception is still evolving.  Currently one of the major drawbacks is that it’s not universally integrated in mobile phones and access readers.  Certain manufacturers like Apple and Google have yet to include NFC technology in their devices making the user purchase external accessories that can be bulky and unattractive.  Then there are some businesses that don’t want to lose the traditional ID badge that displays a photo of the user for security reasons.  The issue of existing security infrastructure can be tricky too as it may require the removal and reinstallation of new system components which adds cost.

The world of security systems is constantly evolving.  This requires integrators and end users to be aware of changes that will affect and potentially enhance their systems.  NFC technology is an exciting addition to the access control component of a security system that will likely become more ubiquitous in the coming years.  It will provide a new level of security and convenience that has yet to be fully realized.  At Perfect Connections, Inc. our licensed integrators are constantly educating themselves on changes in the industry and how they may benefit our clients.  We provide comprehensive security systems that include access controls to businesses and facilities throughout northern and central New Jersey, and have been doing so since 1992.  Our experts will help guide you through the process from an initial security assessment to final installation, implementing technologies that are not only effective but make sense for your specific situation.

If you live or run a business in Central or Northern New Jersey and would like information on any of the topics discussed above, please call 800-369-3962 or simply CLICK HERE.

Image Credit: Image by Ervins Strauhmanis-Flickr-Creative Commons

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What Sets Us Apart

June 2, 2015 By Leave a Comment

logoWhen you’re starting any kind of project, what’s one of the first things you do?  In all likelihood you go to your computer, smartphone, or mobile device and open up a search engine.  You run search after search to find what you’re looking for.  In our connected world of the IoT (Internet of Thing) we are, at least partially, reliant on what we can find online.  You can find information on virtually anything.  This includes anything from how to properly stain a deck to how to choose which security system integrator is the best.

Entering almost any search will draw up a slew of options, so how do you choose?  Any company can toot their own horn and sound good on paper, or online for that matter.  That’s where customer reviews, testimonials, a personal reference, and researching the business comes in handy.  When it comes to installing a security system at your home or business you want to feel confident that who you hire is experienced, licensed, knowledgeable, and trustworthy.  At Perfect Connections, Inc. our team of licensed integrators design and install comprehensive security systems in homes and businesses throughout northern and central New Jersey.  We’ve been providing detailed and professional service for the past 23 years.  We specialize in custom designed security systems that typically include fire and burglar alarms, video surveillance, access control, alarm monitoring, and interactive services.

As a commercial and residential security system company, our team at Perfect Connections prides itself in providing systems and service that exceed your expectations.  Unlike other security system providers we’re confident we can create solutions to almost any issue you may have.  This includes thinking outside the box, literally, when it comes to designing a comprehensive security system.  Many integrators will limit themselves to the specifications of a security component and won’t get creative to manufacture a solution.  The same is true about structural obstacles, some companies will not even attempt to solve an installation challenge if they perceive it to be too difficult.  At Perfect Connections we’re problem solvers.  We exhaust all options before accepting defeat, and more often than not come up with a creative solution.

With Perfect Connections you know what you’re getting.  When we quote a job for specified work the price you’re quoted is the price you will pay, no added fees or upcharges.  Typically the only time you would end up paying more is if additional work is requested after the fact, but that doesn’t mean you’ll be charged more because of an unanticipated structural or component issue.

While we can’t necessarily prove the authenticity of an internet comment, we can present the facts about our company.  As a commercial and residential security systems provider in northern and central New Jersey, our team at Perfect Connections has the expertise and customer loyalty to prove our professional status.  Aside from offering quality products and installation, we truly value our customers and their needs.  Our typical customer base covers a wide range including homeowners, hospital and healthcare facilities, assisted living facilities, recycling and salvage yards, office buildings, and manufacturing facilities.  Nobody, and nothing, is perfect, but we are constantly working our hardest to ensure our clients’ needs are being met.  What sets us apart from the competition is what we offer, our commitment to quality service, and our ability to problem solve designing customized systems.

Available ONLY at Perfect Connections

  • We offer a 30-day money back guarantee if you are at all dissatisfied, no questions asked
  • There is a one year warranty of EVERYTHING we offer
  • We have a 98% customer loyalty rating
  • Perfect Connections has been in business since 1992 with more than 1,200 customers in Central and Northern New Jersey

What Else Do We Offer?

Perfect Connections The Other Guys
Live 24/7/365 support available Most expect you to call during business hours
Technicians on call 24/7 There is no standard
Immediate response in case of emergency (typical response is 45 seconds) Typically respond within minutes
Service & maintenance contracts available Only available at large security companies
Leasing & financing available Standard for most
Customers save 10-20% on L & P insurance Standard for most

 

With the level of service and products we provide, our team of licensed professionals will ensure the security of your home or business.  Our specialty is comprehensive customized security systems that include fire and burglar alarms, access control, video surveillance, alarm monitoring and interactive services.  If you live or run a business in Northern or Central New Jersey, don’t hesitate to give us a call at 800-369-3962 and visit our website for more information HERE.  Let us help you connect and protect what matters most.

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Security’s Role in Property Management

May 28, 2015 By Leave a Comment

Commercial BuildingAs a property manager you have a lot of people that depend on the safety and security of the real estate you oversee.  Whether or not you own the properties you rent, or work with a landlord in managing their properties, a bulk of the responsibility lies on your shoulders.  Your main goal is to attract responsible patrons, keep them, and build your brand.  How can you do that if the property you oversee is publicly perceived to be too risky or unsafe?  That’s the problem, if there has been an incident at a property that you own the public tends to remember and will likely steer clear of that address.

This negative reaction can be limited by implementing preventative security measures that meet the needs of your tenants and the risks associated with the surrounding area.  One of the best preventative measures you can take as a property manager is to incorporate a comprehensive security system in combination with defined property protocols.  At Perfect Connections, Inc. our licensed integrators provide comprehensive security system solutions that suit your specific needs.  We have been installing security systems in facilities and residences throughout northern and central New Jersey for the past 23 years.  Our team recognizes the challenges property managers face dealing with multiple properties both commercial and residential.  We specialize in comprehensive security systems that include fire and burglar alarms, access control solutions, video surveillance, and system monitoring.

Trying to determine what type of security system is necessary for a specific property can be difficult that’s why it is important to involve a security professional from the start.  This is especially true for new construction projects.  Involving a security integrator from the start will ensure you are getting the coverage you need and create a seamless installation process.

One of the first and most important procedures to tackle is a risk assessment.  A risk assessment should include a licensed security systems integrator and it should be performed as early on as possible.  This will help determine where your greatest security threats are and how best to tackle them.  The next step would be to design a custom security system that helps combat those threats.

While every security system application will be different dependent on the location there are some key components that will benefit most buildings.  Video surveillance is a major security feature that is essential to any comprehensive system.  The mere presence of a camera system is sometimes enough to deter potential criminals.  It helps keep an eye on your property even when you can’t be there, it also gives your tenants a peace of mind knowing their public spaces are being looked after.

Access control is another important piece of the security system pie.  It helps limit who and how people can gain entry and sometimes exit.  Access control can be implemented in a number of ways.  Often times a credential is issued to the approved users and they typically come in the form of a swipe card, a fob, or a proximity card.  These credentials are used in conjunction with an electronic reader installed by the desired entry point.  Using access control credentials instead of traditional keys helps prevent lost or stolen items from being duplicated.  A similar type of idea can be used with parking lots and garages as well.

Fire and burglar alarms in combination with access control, video surveillance, and an alarm monitoring service make for a comprehensive security system.  A security systems integrator helps ensure your fire alarm is installed and operates according to national and local codes.  Having an alarm monitoring service will help alert you and the proper authorities at the first sign of a disturbance.  With today’s technology there’s the potential to remotely monitor what is going on at your facilities through an app on your smartphone.  Mobile apps typically have the capability to send you notifications if an alarm is triggered, or you can customize the type of notifications you want to receive.  This could be particularly beneficial if you own multiple properties in different areas.  A security system is meant to be a purveyor of safety and convenience.  It helps protect your property investments and your patrons.

There is no “one-stop” security solution for any facility or residence.  That is why it is imperative to involve a security systems integrator, they will assess the risks associated with your particular facility and design a system that suits your specific needs. As a property manager you have people that depend on you to maintain the facilities they utilize, and security should be a factor in that maintenance.  Even if installing a security system isn’t your decision to make, it’s worth bringing up to whomever would make that choice.  Having a comprehensive security system can be a good selling point to your clients and a way to keep them.  Our team at Perfect Connections, Inc. has been providing comprehensive security system solutions to facilities throughout northern and central New Jersey since 1992.  We understand the value a security system can add to a facility and the sense of safety it instills in those it is meant to protect.

If you live, run a business, or manage properties in Central or Northern New Jersey and would like information on any of the topics discussed above, please call 800-369-3962 or simply CLICK HERE.

Image Credit: Image by Ines Hegedus-Garcia-Flickr-Creative Commons

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What is Hybrid Surveillance?

May 26, 2015 By Leave a Comment

Mike Mozart-surveillanceAs a business owner protecting your facility is always a top concern.  Are you getting the coverage you need?  If you have a comprehensive security system you’re already in a good position.  However, a security system is only as good as the sum of its parts.  One of the most crucial parts of a security system is the surveillance aspect.  Surveillance systems are the eyes that keep watch over your business even when you can’t.

Like any other technology surveillance equipment is constantly evolving through research and development that is meant to improve its efficiency.  In today’s IoT (Internet of Things) IP-based (Internet Protocol) systems are a driving force that is changing the role of surveillance in comprehensive security.  But not everyone is so keen on the uptake.  Prior to the inception of IP cameras and network devices the world was and has been dominated by analog cameras and DVR devices (Digital Video Recording).  If you have existing surveillance equipment, chances are it’s a legacy analog system.

While the IP surveillance trend is picking up, there are still more than 40 million analog cameras in operation around the world today.  Making the switch from analog to IP isn’t an easy transition for everyone and integrators have become increasingly aware.  Fortunately there are hybrid solutions that allow you to work with your existing analog infrastructure and start your migration to an IP-based system.  At Perfect Connections, Inc. our team of licensed integrators work with you to provide comprehensive security solutions that meet your needs.  Our experts have been providing comprehensive security system solutions, including surveillance, to businesses throughout northern and central New Jersey for that past 23 years.  We recognize the value technology adds to the security systems we install and how they can benefit our customers.

Why replace an analog system?  To be fair, analog systems have filled a security need since the beginning of surveillance that would have otherwise gone unfulfilled.  But just like any technology, progress is always pushing the envelope of what is relevant and effective.  Look at smartphones, they are constantly evolving, every year a new model with new features that jettisons society forward.  While businesses aren’t necessarily turning over their surveillance systems at the same rate, the growing trend is leaning towards IP and network based solutions.

Hybrid solutions for companies that aren’t ready to make the full switch to IP just yet offer the benefits of a more effective system that will ease the transition when the time is right.  According to Mark Collett, general manager of Sony Security Systems Division, “With hybrid solutions, you can get the best of both worlds—the near-zero latency of analog plus IP’s HD imaging quality.”

Video encoders are the catalyst for the hybrid solution, replacing out of date and expensive DVRs.  DVRs were traditionally responsible for storing and recording footage captured by connected surveillance cameras.  According to James Marcella, a technologist in the security and IT industries, a video encoder is, “an open-platform technology that acts as a bridge between the analog and digital world by essentially turning an analog investment into IP cameras.”  Video encoders would allow you to make use of existing infrastructure by attaching to the coaxial cable from you analog system, transforming the analog signal into a digital stream.

Many industry experts consider DVRs to be one of the most expensive pieces of equipment the consumer will purchase, and they are typically outlived by the analog cameras.  Also, they are not dependable, if they go down so does the whole surveillance system, and this could happen at a critical moment.  Video encoders are capable of running on power over Ethernet that can be tied to a backup power supply, keeping you covered no matter what.  You can also employ redundancies like NAS devices (Network Attached Storage) and SD memory cards to help prevent recording loss.

DVRs lack the image resolution, edge intelligence, and network capabilities that a video encoder can offer.  The frames per second rate (fps) is what creates a smoother clearer image, the higher the better especially in high motion scenarios.  Video encoders are capable of capturing images at up to 60fps whereas DVRs only go up to 15fps.  DVR intelligence is typically limited to whatever the manufacturer specifications have been set to.  Video encoders open the door to third party intelligent applications which allow you to choose video management software from virtually any provider in the connected world.  This creates a platform for advanced video analytics.

There is a large storage and scalability disparity between DVRs and video encoders.  DVRs typically have a low tolerance for the quantity of cameras they can accommodate which can leave a business vulnerable by not being able to cover risky areas.  On the other hand video encoders offer virtually limitless retention by being highly scalable.  Video encoders have the ability to accommodate single cameras and there are some units that can accommodate up to 84 cameras making them a highly flexible and effective solution for a large or small facility.

The hybrid solution allows you to keep existing analog cameras and infrastructure and as the cameras die or warrant replacement, they can easily be swapped out for IP creating a smoother transition.  Remote monitoring is another benefit to opting for a hybrid solution.  This adds a level of security you can’t obtain from an analog system, being able to login to your surveillance system to see what is going on at your facility when you can’t be there.

Hybrid solutions are an economic and less disruptive option if you’re not fully committed to taking the IP plunge, even though progress will continue to push us in that direction.  If you opt for a hybrid solution or aren’t sure what to do always consult a licensed professional to ensure proper application and installation.  At Perfect Connections, Inc. our licensed integrators have been providing comprehensive security solutions to businesses throughout northern and central New Jersey since 1992.  We can guide you through the process of creating a system that meets your specific needs, from an initial assessment to final installation.

If you live or run a business in Central or Northern New Jersey and would like information on any of the topics discussed above, please call 800-369-3962 or simply CLICK HERE.

Image Credit: Image by Mike Mozart-Flickr-Creative Commons

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What Happens if My Network Fails?

May 14, 2015 By Leave a Comment

No Internet-Marcelo GraciolliDoes your security system, or part of it, rely on your company’s internet network?  Or are you considering a system that is at least partially dependent on network connectivity?  If so, what happens if that network fails or is compromised?  Fortunately nowadays the chances of your network dropping or losing connection is pretty slim, in fact the probability of most Internet Service Providers (ISPs) experiencing an outage is about 1%.  But in the rare case that it does become inactive there are methods to keep security features active, in particular network attached surveillance or IP (Internet Protocol) cameras.  Maintaining an operating surveillance system is crucial to the overall effectiveness of a comprehensive security system.  Surveillance footage can aid in police investigations and the mere presence of cameras can help deter criminals.  Fortunately there are methods of streaming and recording footage even when your local area network (LAN) is down.

Our licensed integrators at Perfect Connections, Inc. understand the importance of security system continuity and one that functions with minimal incident.  We have been providing comprehensive security solutions to businesses throughout northern and central New Jersey for the past 23 years.  We specialize in surveillance systems, fire and burglar alarms, and access control solutions.  There is no perfect system, but by installing redundancies and planning with prevention in mind, system issues will be few and far between.

Traditionally recorded surveillance footage would be stored on an external digital video recorder (DVR), but thanks to progressing technology and the desire to streamline everything, virtual and network storage options are becoming more popular.  The cloud is becoming a popular virtual storage method that is cost effective and has seemingly limitless real estate.  To find out more about the cloud, check out our post here.  Whether you’re using the cloud or an external device like a DVR, it’s not a bad idea to have a back-up in the unlikely event your network goes down.  Two common types of redundancies are Network Attached Storage (NAS) devices and SD memory cards.

NAS devices are installed on the same network as your security cameras.  If you’re network were to suddenly go out or someone accidentally caused and outage, the NAS would continue recording.  If you were using the cloud as your main storage and the network drops, the NAS device could be setup to automatically upload recorded data to the cloud once the network is repaired.  It’s also a cost effective method as multiple network cameras can be setup to stream to the same NAS device.

SD memory cards are exactly what they sound like.  They’re storage cards within the actual camera, essentially the same as memory cards used in digital cameras and other devices.  This type of technology is also sometimes referred to as “edge storage.”  SD cards are typically programmed one of two ways.  Either they are constantly recording regardless of the network status, or they are programmed to kick-in when network connection is lost.  According to Fredrik Nilsson, General Manager of the Americas for Axis Communications, using SD cards as a redundancy works best in smaller applications where there are minimal cameras.  The main reason being they cost more per gigabyte of storage in comparison to NAS devices that can accommodate multiple cameras on a single device.

While the likelihood of your network failing or dropping out is pretty low it’s always best to plan for the worst case scenario.  There is no perfect security system, but there are measures that can be implemented to ensure coverage when you need it most.  When it comes to surveillance it’s imperative to have continuity, therefore it couldn’t hurt to have redundancies installed when using network cameras.  NAS devices and SD memory cards are two effective back-up storage methods that will help retain critical information that can later be accessed if need be.  To find out which type of backup is best for your facility always consult a licensed security system integrator.  Our team at Perfect Connections, Inc. has been providing comprehensive security system solutions to businesses throughout northern and central New Jersey since 1992.  We understand no two businesses are exactly the same and that they should be treated with an individualized approach that suits their specific needs.

If you live or run a business in Central or Northern New Jersey and would like information on any of the topics discussed above, please call 800-369-3962 or simply CLICK HERE.

Image Credit: Image by Marcelo Graciolli-Flickr-Creative Commons

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